What’s New In AiTrillion

AiTrillion now includes an advanced Email A/B Testing feature, enabling you to create and test multiple email versions to identify the most impactful messaging for your audience. This feature was highly requested by our clients and is designed to make your email marketing more data-driven, engaging, and conversion-focused. With A/B Testing, you can experiment with subject lines and email content, allowing you to fine-tune your approach and maximize results.

Feature Highlights

• Create Test Variants – Version A and Version B: Experiment with two email versions by changing key elements such as subject lines or body content. This split test helps reveal which message resonates best with your target audience.
• Define a Sample Audience Size: Choose a percentage of your email list (e.g., 10-20%) to receive Version A or Version B. This smaller sample ensures you’re making decisions based on real audience reactions without overcommitting your full list.
• Automatic Winner Selection: Define the success metric—open rate, click-through rate, or revenue generated. The version that performs best on your chosen metric will automatically be declared the Winner.
• Send Winning Version to a Larger Audience: Once the winner is identified, the system sends the more successful version to the rest of your list, helping you reach maximum engagement and conversions with the best-performing message.

Benefits of Email A/B Testing in AiTrillion

• Higher Engagement and Revenue: Identify what messaging drives the most interest and revenue, ensuring your emails always deliver the best results.
• Refine Marketing Strategies: Gain valuable insights into your audience’s preferences, allowing you to tailor future campaigns more effectively.
• Risk-Free Optimization: By testing on a smaller group first, you minimize the risk of low performance while amplifying the impact of winning content.

Use Cases for A/B Testing

• Holiday Campaign Optimization: Test subject lines like “Limited-Time Holiday Sale” vs. “Your Exclusive Holiday Discount Inside” to see which drives more opens and conversions.
• Product Launches: Experiment with different email layouts and messaging to find the format that generates the highest click-through rate.
• Audience Segmentation Insights: Test varying tones or approaches for different customer segments and fine-tune your messaging to appeal uniquely to each group.

Detailed Process Example

1. Version Creation (Version A and Version B):

• Version A: An email with the subject line, “Special Offer Just for You!” and a focus on imagery-heavy content showcasing products.
• Version B: An email with the subject line, “Exclusive Savings Inside!” and a simpler layout emphasizing product benefits and social proof.

2. Set Sample Audience Size:

• Select a portion of your email list (e.g., 15%) to test these two versions. This smaller sample helps you get reliable results without fully committing your entire audience.

3. Select Success Metric & Run Test:

• Define the metric that will determine the success of each version, such as open rate, click-through rate, or revenue percentage. Once sent, the test runs until a clear winner is identified.

4. Declare Winner and Send to Larger Audience:

• Based on your chosen metric, the winning version (e.g., Version B) is automatically sent to the remaining 85% of your list, maximizing your chances of engagement and sales.

Comprehensive Reporting for In-Depth Analysis

AiTrillion provides detailed reporting on each version’s performance, allowing you to see exactly how each variant fared in terms of open rates, clicks, and revenue. You can view how the winner was decided based on your selected metrics and then analyze the combined campaign performance for a complete view of the test’s impact. This reporting helps you understand the effectiveness of each version, equipping you with actionable insights to enhance future email marketing strategies.

With AiTrillion’s Email A/B Testing and comprehensive reporting, you can now refine every aspect of your campaigns and make data-backed decisions, helping you consistently reach, engage, and convert your audience with the best possible message!

For more details on enabling and using this feature visit our Help Center or contact our support team.