Ecommerce Store MieAna is the Perfect Spot for Kids Wear!

Introduction

Introducing MieAna: an eCommerce clothing store specially designed for kids. The director of MieAna Robyn Reid installed AiTrillion app in December 2021 and only in one month successfully crafted 1,967 engagements events.

1. About eCommerce Store MieAna

2. How MieAna has increased customer engagement with Gift Registry app?

3. MieAna has increased repeat purchase with AiTrillion’s Loyalty Program

1. About eCommerce Store MieAna.

MieAna is an online store of kids’ clothing, accessories, toys, and Interiors. The founder of the company finalized the name of the brand after deep research. Mie is short for Mielikki – the Finnish Goddess of the forest, animals, and motherhood and Ana is Greek – meaning time or again, with particular reference to the cyclic nature of time.

At MieAna, they treated the women making their products with respect by providing them with nice working conditions and liveable wages. According to the MieAna report, “only 9% of Australian brands pay their worker’s a living wage. A living wage is enough to cover the basics such as food, water, and shelter”.

Story Behind MieAna.

When the founder of the company was 9 years old, her dad bought a sewing machine. He taught her how to sew cushions, and eventually teddy bears and clothes.

I remember thinking to myself, “If it takes me this long to make this one thing, and something similar in shops costs this much, then surely the people making them don’t get paid very much.”

She asked the same question to her dad and he explained to her that most things are made overseas in large factories by machines. He added, there are people working there, who don’t even get paid very much or have a very good life.

After that, she started dreaming of started something related to clothing. A few years back, she started exploring the clothing and fashion industry and found that this glamorous industry is not that glittering.

As she looked into the products and the brands, the thought of contributing to unliveable wages made her feel physically sick. During her vision-finding journey, she also came across with others brands. Ones that vigorously ensure they treated the women making their products with respect by offering them a nice working environment and liveable wages.

2. How MieAna has increased customer engagement with the Gift Registry app?

MieAna is using Gift Registry to make it easy for customers to find the perfect gift for their loved one! With its free gift registry, customers can share something meaningful with their friends and family.

It is very easy to use Gift Registry, only you have to create an account and log in. You can also send a personalized message to friends and family. Various Gift Registry apps are available in the market, you can also integrate these apps to make your customers more engaging and happy.

3. MieAna has increased repeat purchase with AiTrillion’s Loyalty Program

MieAna has introduced a loyalty rewards program to earn points which can then be used to receive a discount on purchases. Create an account to automatically be signed up to the reward club.

MieAna is using AiTrillion’s Loyalty rewards program as it’s very easy to integrate it into the Shopify store and allows customers to redeem reward points easily. MieAna has exclusive offers which are only available to reward club members.

MieAna uses a sustainable approach to manufacturing products. It ensures to being as sustainable as possible. MieAna’s team does this by only stocking brands that have sustainability as a key focus. They also make sure that all their products are made from sustainable materials.

MieAna has partnered with Hero Packaging. They provide us with compostable and durable mailers. It also uses Australia Post to ship orders and they offset all their carbon emissions.