HelloMida increased 69% of total orders using AiTrillion’s All-in-One Loyalty Rewards ProgramIndustry | Retail & PoS (Fashion and apparel) Visit Hello Mida About the client HelloMida is a Shopify store based in Hồ Chí Minh, VN, with 1952 products published across 111 collections. This B2C fashion commerce platform is headquartered in Guangzhou with business principles that always put product quality first. Every week, HelloMida releases more than 200 designs, and brings the latest fashion trends closer to Vietnamese youth. Here customers will be assured to find the right attire whether it’s a party with colleagues, friends, romantic date dinner, or professional suit at work. With AiTrillion’s Loyalty Rewards Marketing feature, grocery store HelloMida had increased its customer life cycle value. The results are as follows: 37% boost in customers engaged in the last 3 months. 86% of repeat buyers are AiTrillion Loyalty members 68% of the orders received from AiTrillion’s Loyalty Rewards Program 10% increment in repeat purchase rate MODULES USED Email Marketing Loyalty Rewards Program Web Push NotificationSmart Popups Announcement BarProduct Review Check All Modules Impact | Result Using AiTrillion’s all-in-one marketing automation platforms’ various sales and marketing features, such as email marketing, loyalty rewards program, announcement bar, push notifications, and smart popups, HelloMida runs and maintains a successful marketing strategy that drives customer retention, and increases customer lifetime value. Download the full case study THE RESULTS ARE AS FOLLOWS: 68%Orders came from AiTrillion’s Loyalty Rewards Program 8%Revenue influenced by AiTrillion’s smart popups 1 MnLoyalty points redeemed by customers to shop more. 13%Repeat buyers are AiTrillion Loyalty members 5.9 MnWebsite visitors tracked by AiTrillion’s AI engine. Ready to see what we can do for you? Connect with an AiTrillion Expert Challenges | Situation HelloMida is a VN-owned lifestyle brand that produces high-quality products and accessories. As a wholesaler wishing to sell directly to consumers and grow into new regions while most importantly engaging its existing customer base, HelloMida found it challenging to showcase its new products, collections, exciting offers, price slash, etc., directly to customers (first-time visitors and existing customer base) with a great user experience. Ecommerce aside, HelloMida wanted to radically improve its sales and marketing strategies using automation that is AI-enabled. To transition to a new integrated eCommerce marketing automation platform, migration has to be easy to implement, easy to use and would help facilitate this significant overhaul. The fashion and apparel brand soon apprehended that its bandwidth was too restricted and to provide a delightful experience to its users and visitors a marketing automation software/tool is needed for its Shopify eCommerce store. Solutions Together with AiTrillion’s Senior Onboarding Manager, HelloMida agreed on the structure and functionality of AiTrillion’s loyalty rewards program and created an email marketing strategy to match. Our Onboarding Manager also trained HelloMida’s marketing team on the management of the loyalty program, so they could easily make changes, and updates on an ongoing basis. Automated email communication with customers was key to the success of their loyalty program. Loyalty emails were populated with various loyalty data points, such as points earned, unique referral URL, and rewards available. These are sent out to customers on a regular basis and in particular with a focus on two segments: loyal customers and unengaged non-loyal customers. Out of total repeat buyers of HelloMida, 86% are of AiTrillion Loyalty members. Key Takeaways Successfully accomplished 730K+ engagement events which include Loyalty Rewards, Push Notifications, Email Marketing, Smart Popups, Announcement Bar, and Review Requests. Tracked 5.9 Million website visitors and 57,875 customers’ behaviors across the website. 59 Billion Loyalty Points assigned to HelloMida’s customers. 1 Million Loyalty Points redeemed by HelloMida’s customers while shopping from the store. Keywords AiTrillionCaseStudy customersuccessstory email loyaltyrewards marketing automation Shopify HelloMida Vietnam ecommerce onlinestore referralmarketing rewards repeatpurchase popups webpush loyalcustomer AiTrillionLoyaltymember orders order Related Cases RawFedK9 Grew Global Empire by Tracking 77K+ Audiences and Assigning 1.1M+ Loyalty Points See How The Blck Vapour Achieved The Intended Goals! FIT Depot Increased Customer Engagement Rates! Portfashion Increased Customers Engagement by 93.01% after Migrating to AiTrillion Read What Our Other Customers Saying About Us Very valuable to the overall success of my store once launched. customer support team is also great. Swan Affordable Handbags I am using AITrillion app for reviews, newsletter, email marketing, and many more as this app is brilliant and offers so much in one place. The team is brilliant, very responsive and engaging, and always willing to help. Afinecare Enjoying this app and love the support given to set it up correctly as well as teach me how to use it to the fullest potential. LoveHeld Very valuable to the overall success of my store once launched. customer support team is also great. Swan Affordable Handbags Trusted by 1000+ shoppers globally from 175+ countries Ready to see what we can do for you? Create a FREE Account Get in touch with us Full Name Email* Phone No* Country Store URL (optional) Message I want to receive news and updates once in a while We will add your info to our CRM for contacting you regarding your request. For more info please consult our privacy policies
