Learn the importance of SEO in customer engagement Search Engine Optimization (SEO) is a crucial component that all online businesses must consider. Driving traffic to your website is integral – more eyes mean more brand exposure! By optimizing your site to rank higher in search engines, you are increasing your base of potential customers. But what happens with the traffic after they have arrived at your site? In other words, they’re here browsing on your site… but now what? SEO and customer engagement truly go hand in hand, and you must consider both when creating a digital marketing strategy. Visitors are turned into customers with an effective customer engagement strategy. Look into details to know more about customer engagement strategy. Download eBook