The Complete Guide to Reinventing Loyalty Programs (Examples and Templates Included)

According to research, the eCommerce market is expected to reach a whopping USD 16,215.6 billion by 2027, at a CAGR of 22.9% in the time span of 2020 to 2027. While the numbers definitely indicate new and increased opportunities for businesses, they also translate to an increase in competition when it comes to customer acquisition and retention.

As per Shopify’s Future of Commerce Report, the only way for businesses to grow sustainably is to focus on customer retention from day one.

The one tactic that has proven to work for eCommerce businesses for years when it comes to customer retention, is a customer loyalty program. But with everyone implementing the same strategy, how do you make sure yours actually works?

In this guide, we’re going to talk all about eCommerce loyalty programs for the new-age consumer.