What’s New In AiTrillion

We’ve expanded the Customer Account module with two powerful enhancements: custom fields and a dedicated loyalty birthday field. Now, you can add custom fields directly into the Customer Account’s profile tab, allowing you to collect additional data from customers—such as preferences, interests, or important information—and use it to improve their experience on your website.

Additionally, the new loyalty birthday field lets you capture customer birthdays and reward them with loyalty points automatically. To enable this feature, simply activate the Loyalty Customer Birthday Activity in your loyalty program settings.

By leveraging custom fields and the birthday field, you can personalize customer interactions, segment your audience, and create tailored marketing campaigns and workflows. These updates provide greater flexibility in data collection and optimization of the customer journey.

Here are some use cases:

Enhanced Personalization: Utilize custom fields to gather customer preferences, enabling a more tailored shopping experience that resonates with individual interests.

Smart Product Recommendations: Leverage collected data to create personalized product suggestions, increasing upsell opportunities and customer satisfaction.

Workflow Automation: Automate marketing workflows based on custom field data, such as sending follow-up emails or special offers when specific criteria are met.

Data-Driven Insights: Analyze data collected through custom fields to identify trends and customer behaviours, allowing for informed business decisions and strategy adjustments.

Dynamic Tagging: Use custom fields to implement dynamic tagging of customers based on their interests or behaviours, facilitating better segmentation and targeted campaigns.

For more details on enabling and using this feature visit our Help Center or contact our support team.