10 Ways to Boost Your Sales with eCommerce Affiliate Marketing

No matter how successful your business is, there is always a way to grow your business. One way to take the business to the next level is to try affiliate marketing.  This voguish marketing strategy rose nearly $6.8 billion till 2021 will help you create more value for your customers and followers.

According to Rakuten Advertising, “Over 80 percent of advertisers ran an affiliate program”.

To see the significant growth in sales and give your customers an omnichannel experience with the affiliate program,  implement these top 10 tried and tested tips.

1. Utilize Reliable Affiliate Marketing Platform

Today’s market is filled with affiliate marketing platforms, therefore it’s challenging to find the prominent one. AiTrillion’s affiliate marketing tool has helped thousands of Shopify sellers to connect with their target audience. It also has helped them to align with all affiliates. It is very easy and accessible to start an affiliate program with AiTrilion. It allows you to:

• Launch affiliate programs based on cart price rules
• Set a specific commission type for each program
• Configure discounts and payout requirements
• Use a variety of promo materials
• Manage affiliate accounts and transactions
• Mobile optimized frontend

2. Build a Robust Commission Structure

With a good affiliate program, you can attract qualified affiliates that are willing to work with you. As a result,  you can increase the success of your affiliate program. Look at your competitors’ affiliate programs to see what they offer, and launch yours.

With AiTrillion – an all-in-one marketing platform you can create custom commission structures for different affiliates. You can create 

• Flexible commission structure for affiliates
• Pay/profit and Pay/sales commissions
• Fixed or percentage-based commission structure
• Custom-built commission value
• Lifetime sales commission opportunity

With the best affiliate marketing structure for affiliate marketing, you can also create various segments based on cart price rules.

3. Find Influencers in Your Niche

Use email marketing templates to reach out to affiliates. To grab the attention of the best influencers, it’s necessary to offer competitive commission rates. Offer free products, and other incentives to join your program. You can also promote your affiliate program on your store with exclusive smart pop ups and announcement bars.

With AiTrillion you can give your affiliates a ready-made set of promo materials like: 

• Banners 
• Widgets, coupons
• Refer-a-Friend option, etc.

4. Connect Regularly with Your Affiliates

It is essential to make an effective relationship with your affiliates. Always include them in your affiliate marketing strategy. Inform them about upcoming product launches, products you’re promoting on social media, banner ads, and product feature videos. 

Affiliate marketing tools for Shopify help you record all the details of your affiliates in one place. It tracks all transaction-related information and gives a clear picture of your affiliate’s profile.

5. Promote High AOV Products

Select which products you want to promote through your affiliate program. The smart way is to focus on high AOV(Average Order Value) products to increase revenue. 

Tell affiliates exactly which products to promote and offer promotional tips such as:

• Promote free shipping on orders over $X. 
• Avail first-time buyer discount.
• Buy more, save more discounts. 

Providing affiliates with valuable products and promotional tips can help them sell more. It leads to more sales for your business. You can always add or remove products based on the demand and value of your affiliate program. AI-powered e-commerce marketing platforms can help you learn more about top-selling products. Based on that you can ask your affiliates to promote the products.

6. Seasonal Shopping

It is good to highlight the seasonal products as promoting products season-wise, increases the chance of sales. For example, during the winter season, the sale of woolen clothes and room heaters automatically increases. So if you are selling clothing online, highlight your winter apparel. 

“With the pandemic forcing more people to shop online in 2020, Cyber Monday beat out Black Friday in revenue increases (25% vs. 14%), orders (29% vs. 18%), and conversion rate (4% vs. 1%). Cyber Monday also generated the same increase in traffic (21%) as Black Friday in 2020”.

7. Create Text and Banner Ads

Use banner ads to showcase your product and services to the target audience. According to Webascender, banner ads have a 33% higher response rate than billboards. Effective banner ads and templates help you get valuable traffic from affiliates. Here are some tips for banners ads:

• Have clear branding. 
• Keep it simple. 
• Use animation. 
• Include a call to action.

8. Social Media Promotion

Social media is a great way to promote your product and service in front of the target audience. Use channels like Facebook, Twitter, and Instagram to market the products your affiliates are promoting. Use eye-catching product images, reviews, and testimonial videos along with an affiliate marketing campaign to make it more result-driven.

9. Customize  Program Based on Profitable Users

Customize your affiliate marketing commission based on your affiliate potential. With AiTrillion, you can easily change the commission rules for a specific affiliate. AiTrillion’s eCommerce affiliate marketing program allows you:

• To customize minimum withdrawal amount
• Flexibility in the available balance for a withdrawal request
• Design and access Special commission module

10. Leverage Loyalty Rewards Program

Integrate a loyalty rewards program with affiliate marketing to provide your promo code or affiliate link to your affiliates. It helps in tracking conversions so affiliates get credit for conversions.

Your brand reach grows dramatically with a loyalty program as you have the power to reach online shoppers you never would otherwise. 

Conclusion

Smart buyers are turning to affiliates and influencers to guide their eCommerce purchases. Affiliate marketing can give your business revenue a new height. To ensure that all your affiliates are aligned with your core values, it is essential to use affiliate tools with robust features. 

AiTrillion’s affiliate marketing software can help you effectively utilize the potential of your affiliates. Try AiTrillion’s affiliate marketing software now! If you have any questions about affiliate marketing to grow sales, talk to our experts or leave your query in the comment box.