9 Email Marketing Automation to Increase Sales in an eCommerce Store

The rapid growth in the eCommerce industry made it challenging to stay thriving in the competitive market. According to Statista, “in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022”.

The momentum of the eCommerce industry is not going to be slowed down therefore to match the pace eCommerce store owners need to shift their steer opposite the wind. These days fortune businesses that are successfully engaging customers are no longer incognizant of Automation. 

Running an eCommerce store requires a lot of work. From marketing and communication to fulfillment and shipping and everything in between, all need to be done parallelly. In this situation, eCommerce automation might be the silver line you are looking for.

Being an entrepreneur, instead of focusing on so many little things just to keep the business going, you need to focus on the big picture, to take your business to the next level. Let automation do all the repetitive work. 

What if you can attract, engage and retain customers without all the legwork each time? Yes! You are assuming right eCommerce automation will do everything for you. 

Let’s understand eCommerce automation from every angle, what workflow automation is and how it could benefit your eCommerce business?

Here we will show you 9 areas of your business that you can automate — to get results like recovering lost sales.

A welcome email series is an array of emails that you automatically send people after they sign up for your email list. The moment when a person enters his/her email address in an opt-in form, you can leverage welcome email automation to greet the person and introduce your brand, show people how you can help — and even make a sale.

Based on the research, a welcome email gets a higher open rate than any other email. There is no surprise because at the time when people share their details with you they are at their peak interest. They just converted into a subscriber, so they want to know more about your brand. Setting up an auto-welcome series helps you engage your subscribers and make them feel valued by welcoming them with perfectly crafted messages.

With AiTrillion, you can set up an automated workflow for your subscribers to send them a welcome email. Set conditions once and engage whenever people subscribe to your list.