Why Email Marketing Matters for Shopify Stores

One of the most influential and best email marketing apps or tools for Shopify for conversions, customer retention, and revenue maximization is email marketing for Shopify. But with countless Shopify email workflow automation alternatives available, how do you decide which email marketing for Shopify apps is the most suitable?

What to Look for in the Best Email Marketing Tools: SMS and WhatsApp for Shopify

The right email marketing software for Shopify should offer:

✅ Advanced Automation—Automate emails for Shopify with abandoned cart recovery, welcome sequences, and post-purchase follow-ups.

✅ AI-Powered Personalization—Smarter segmentation for targeted campaigns.

✅ Seamless Shopify Integration—Real-time tracking of customer behavior and purchases.

✅ Multi-Channel Marketing—Support for Email, SMS, Push, and WhatsApp.

✅ Affordable Pricing—No extra costs for essential features.

That’s why AiTrillion is the best email marketing tool for Shopify—an all-in-one custom engagement and automation platform.

AiTrillion: The Best All-in-One Email Marketing & Automation App for Shopify

AiTrillion is a marketing suite rather than a stand-alone Shopify email marketing tool. It takes over from Klaviyo, Omnisend, and Mailchimp but delivers deeper insights and automation.

Why Shopify Merchants Choose AiTrillion:

✔ Pre-built Email Workflows—Abandoned carts, follow-ups, and win-back sequences.

✔ AI-Driven Segmentation—Personalized email recommendations.

✔ Multi-Channel Marketing—Email, SMS, Push, and WhatsApp support.

✔ Loyalty & Reviews Built-In—No need for extra Shopify marketing tools.

✔ Cost-Effective—Affordable email marketing apps for Shopify stores.

📢 Try AiTrillion for Free

Which Email Marketing App Is Best for Shopify? 11 Tools to Try in 2025

Key Features to Consider:

✔ Automation & AI-Driven Workflows—Streamlined targeting and personalization.

✔ Deep Shopify Integration—Real-time data tracking.

✔ Multi-Channel Support—Email and SMS marketing for Shopify merchants.

✔ High Deliverability Rates—Ensure emails land in inboxes.

Top Shopify Email Marketing Apps for 2025:

  1. AiTrillion—Best for all-in-one marketing & customer engagement. ($29/month, 5/5 rating)  
  2. Shopify Email—Best free email marketing app. (Free for up to 10,000 emails/month, 4.2/5 rating)  
  3. ActiveCampaign—Best for advanced automation. ($29/month, 4.5/5 rating)  
  4. Privy—Best for email and popups. ($30/month, 4.3/5 rating)  
  5. Klaviyo—Best for AI-powered email marketing. ($60/month, 4.6/5 rating)  
  6. Omnisend—Best for multi-channel marketing. ($59/month, 4.4/5 rating)  
  7. Drip—Best for personalization. ($39/month, 4.2/5 rating)  
  8. SmartrMail—Best for Shopify automation. ($29/month, 4.3/5 rating)  
  9. Constant Contact—Best for small businesses. ($12/month, 4.2/5 rating)  
  10. CM Commerce—Best for post-purchase emails. ($9/month, 4.0/5 rating)  
  11. ConvertKit—Best for digital creators. ($15/month, 4.1/5 rating)  

1. AiTrillion— Best for All-in-One Marketing & Customer Engagement

Pricing: Starts at $29/month

⭐ Rating: 5/5

AiTrillion is a complete Shopify growth platform, not just an email marketing app. The AI-powered email marketing platform provides users access to all essential tools required for marketing, including email, SMS, push notifications, WhatsApp, loyalty programs & referral systems, product reviews, and AI workflow automation integrated into one single app.

Key Features:

✔ Email, SMS, push notification and WhatsApp marketing

✔ Pre-built Shopify email templates and workflows

✔ AI-powered customer segmentation and automation

✔ Cart recovery, product recommendations, and win-back emails

✔ Built-in loyalty & rewards, referrals, and product reviews

✔ Saves up to 70% on marketing costs by replacing multiple apps

📢 Try 2 Months FREE

2. Shopify Email— Best Free Email Marketing App

Pricing: Free for up to 10,000 emails/month

⭐ Rating: 4.2/5

Shopify Email, a simple marketing app, is targeting this group of store owners, offering the ability to send branded emails straight from their Shopify dashboard. You will find templates to promote a product, restock, holiday offers, and event offers. However, it has very limited automation and segmentation capabilities, with no support for SMS or push notifications.

Key Features:

✔ Easy-to-use drag-and-drop editor

✔ Syncs directly with Shopify products and customer data

✔ Best for small businesses and new merchants

❌ Limited automation and segmentation

❌ No SMS or push notification support

3. ActiveCampaign— Best for Advanced Automation

Pricing: Starts at $19/month

⭐ Rating: 4.5/5

ActiveCampaign is a sophisticated tool for automating email marketing designed for businesses that need advanced multi-step email sequences, CRM, and AI-based workflows. But it is not the best choice if you are looking for something easy and also comes with a heftier price tag than other apps. Although providing built-in AI tools, ready-made templates, and world-class customer support to get you rolling out the door, mastering its full capabilities may take time.

Key Features:

✔ AI-driven automation workflows

✔ CRM and customer behavior tracking

✔ Multi-channel marketing with SMS

❌ Steep learning curve

❌ Higher pricing compared to other apps

4. Privy— Best for Email & Popups

Pricing: Starts at $30/month

⭐ Rating: 4.3/5

Privy is a mix of email marketing, popups, banners, and cart abandonment tools. Shopify businesses turn to Privy for growing email and SMS contacts, automating email marketing, and boosting website conversions—from one powerful platform that requires no expert knowledge. It is intuitive, making it easy for store owners to design email newsletters, implement website popups, and set up cart saver texts. Privy, on the other hand, provides limited automation features and does not support AI segmentation or SMS, which could be a downside for those wanting to leverage these functionalities.

Key Features:

✔ Email marketing and popups in one tool

✔ Cart abandonment recovery.

✔ Best for lead generation and growing email lists

❌ Limited automation features

❌ No AI segmentation or SMS support

5. Klaviyo— Best for AI-Powered Email Marketing

Pricing: Starts at $60/month for 1,000 contacts

⭐ Rating: 4.6/5

Klaviyo has an advanced application for Shopify email marketing because it applies AI-driven segmentation methods and predictive analytics to create personalized email campaigns. The solution allows businesses to generate specific emails combined with text messages to achieve both sales and enhanced digital customer relationships. Users gain fast startup times through built-in AI features, including proven templates, expert support, peer benchmarking, and AI tools for maximizing performance. The expensive price model of Klaviyo creates financial challenges for businesses, and they would require distinct apps for loyalty management and review functions, leading to increased total expenses.

Key Features:

✔ Advanced segmentation and analytics

✔ Pre-built email automation flows

✔ Integration with SMS marketing

❌ Expensive pricing model

❌ Requires separate apps for loyalty and reviews

6. Omnisend— Best for Multi-Channel Marketing

Pricing: Starts at $59/month for 500 contacts

⭐ Rating: 4.4/5

Omnisend helps eCommerce brands sell better through their products by automatically sending emails and SMS to customers. It lets you start business tasks on three specific customer paths without coding. Users achieve email list growth through landing pages and popups as they select from a vast selection of email templates to design tailored email messages. SMS costs extra through Omnisend, while the system lacks built-in features for customer loyalty and product feedback programs.

Key Features:

✔ Drag & drop email builder.

✔ Cart abandonment and order follow-ups.

✔ Multi-channel marketing: Email & SMS.

❌ SMS pricing is extra.

❌ No loyalty or product reviews feature.

7. Drip— Best for Personalization & AI-Driven Campaigns

Pricing: Starts at $39/month

⭐ Rating: 4.2/5

Drip is an eCommerce email marketing application that specializes in personalization and automation, allowing merchants to send behavior-based email campaigns targeted to specific users. It helps you use customer information to set up ready-to-use customer groups to reach your top customers and boost sales. Merchants can create welcome emails and recover lost sales faster with Shopify templates before linking their brand resources to produce email newsletters quickly. You need technical skills to work with Drip, and the application does not support SMS or push notifications, which makes it less effective for many business types.

Key Features:

✔ Advanced segmentation and automation

✔ CRM for customer tracking

✔ AI-powered product recommendations

❌ Not beginner-friendly

❌ No SMS or push notifications

8. SmartrMail— Best for Shopify Automation

Pricing: Starts at $14/month

⭐ Rating: 4.3/5

The SmartrMail platform offers Shopify merchants a basic yet effective email tool that includes ready-to-use automation features plus drag-and-drop editing. SmartrMail provides all needed automation tools, including basic but powerful email campaigns. The company offers 100+ email templates through newsletters and pop-ups and helps merchants move their data from MailChimp and Klaviyo with zero charges. The tool does not offer artificial intelligence-based segmentation tools and does not let you use SMS or push alerts for marketing across multiple channels, which restricts its usefulness for businesses seeking more complex targeting solutions.

Key Features:

✔ Pre-made Shopify email sequences

✔ Easy-to-use email editor

✔ Good for beginners!

❌ Lacks AI-driven segmentation

❌ No multi-channel marketing (SMS, Push)

9. Constant Contact— Best for Small Business Email Marketing

Pricing: Starts at $12/month

⭐ Rating: 4.2/5

Constant Contact offers low-cost email marketing tools plus basic formatting elements with automatic features and measurement statistics. Despite its basic tools and small automation feature set, this solution does not align well with eCommerce needs, especially if you require Shopify store compatibility. The platform gives marketers useful marketing tools, but its features do not meet the needs of users who require advanced online store features.

Key Features:

✔ Easy-to-use email templates

✔ Great for newsletters and small businesses

✔ Social media & event marketing

❌ Limited automation for eCommerce

❌ Not optimized for Shopify stores

10. CM Commerce— Best for Post-Purchase Emails & Review Requests

Pricing: Starts at $9/month

⭐ Rating: 4.0/5

You can create emails at low prices with Constant Contact, which provides simple design tools plus automation and performance tracking. Yet its automation tools work only with specific e-commerce applications and will need direct customization for Shopify integration, which makes it less appropriate for online stores. Although it gives you basic marketing tools you might need something more powerful for managing your online store.

Key Features:

✔ Automates review requests and follow-ups

✔ Pre-built email templates

✔ Boosts customer retention

❌ Limited marketing automation features

11. ConvertKit— Best for Digital Creators & Influencers

Pricing: Starts at $15/month

⭐ Rating: 4.1/5

ConvertKit helps creators who create digital content and sell memberships or teaching materials. The platform lacks advanced marketing automation tools that might prove challenging for companies that need automation for complex email systems. Although it merges easily with other software and lets you track live events, it lacks advanced marketing automation that makes it unsuitable for users who want advanced marketing tools.

Key Features:

✔ Email marketing for digital products

✔ Automation and audience segmentation

✔ Best for bloggers & influencers

❌ Not optimized for Shopify eCommerce

How to Automate Email Marketing for Shopify?

Choosing the best email marketing for Shopify means optimizing for automation. Here’s what to look for:

📌 Drag-and-Drop Email Builders—Easy campaign creation.

📌 Pre-Built Automation—Abandoned carts, welcome series, and follow-ups.

📌 AI-Powered Segmentation—Smarter audience targeting.

📌 In-Depth Analytics—Track performance and improve ROI.

📌 Multi-Channel Marketing—The best email marketing tools with SMS and WhatsApp for Shopify stores.

📌 Customer Support— 24/7 assistance when needed.

Which Shopify Email Marketing App Is Best for Beginners?

For beginners, AiTrillion is the best option because it offers:

✔ Pre-Designed Templates—Begin sending emails instantly.

✔ One-Click Automation—No coding or complex setup.

✔ Seamless Shopify Integration—No third-party tools required.

✔ Affordable Pricing—A complete suite at a lower cost.

Final Thoughts: Choosing the Best Email Marketing Software for Shopify

If you’re looking for the best email marketing tools with SMS and WhatsApp for Shopify, AiTrillion is the ultimate solution. It offers AI-powered email marketing, seamless Shopify integration, and multi-channel automation at an affordable price.

📢 Start your free trial today.