If you’re an eCommerce store owner with Shopify needs of increasing customers retention and repeat purchases to grow your business. One of the important ways to boost these goals is through a Shopify loyalty apps setup. Your search for the best loyalty app for shopify has many choices but picking one that connects perfectly with your Shopify store poses a challenge.

Brands that use Shopify loyalty apps achieve strong customer retention and brand loyalty which leads to higher sales numbers. However, Shopify does not provide its own loyalty program so business owners must select an application that integrates well with their store.

In this guide, we’ll explain the best five loyalty rewards apps for Shopify stores in 2025 by highlighting each app’s unique strengths, ideal use cases, key features and helpful features. This blog will help you choose the right app that perfectly fits the purposes you have set for your business operations. 

Why Shopify Loyalty Apps Matter for Stores?

Shopify stores without a loyalty program miss out on a significant opportunity to encourage repeat purchase. In fact, Loyalty programs stand as the strongest eCommerce marketing tool for businesses in 2025. They give customers reasons to go back by rewarding their loyalty programs.

Here’s why adding a loyalty program to your Shopify store should be a top priority:

Benefits of Shopify Loyalty Programs

  1. Increased Repeat Purchases— Customers are more likely to make repeat purchases when they earn rewards for doing so.
  2. Improved Customer Lifetime Value (CLV)— Loyal customers tend to spend more over time.
  3. Reduced Customer Acquisition Costs— It’s more cost-effective to retain keeping customers happy costs less than chasing new ones.
  4. Boosted Referrals and Social Engagement— Loyalty programs often integrate referral systems, encouraging customers to spread the word and bring in new buyers.
  5. Stronger Brand Engagement— Rewarding customers for social interactions (e.g., following on social media, writing reviews) boosts engagement and brand loyalty because a customer who feels appreciated loves to share.

Now, let’s explore the top Shopify loyalty apps you should consider in 2025.

Top Shopify Loyalty Apps in 2025

1. AiTrillion – Best Loyalty & Rewards Program for Shopify All in One  

Pricing: Starts at $29/month
Rating: 5/5

Key Features

  • Customizable Loyalty Rewards Program — Turn every customer visit into a reward; Customers can redeem points earned for every purchase and other actions including referrals and social follows.
  • Referral & Affiliate Marketing— AiTrillion allows customers to refer friends for rewards and to grow your customer base.
  • VIP Tiers— Give your biggest fans exclusive perks.
  • Integrated Marketing— Send valuable emails, SMS, and push notifications to the customers.
  • Multi-Channel Support— Integration with WhatsApp, social media platforms, and push notifications.
  • Product Review System— Customers earn rewards for product reviews.

Why Choose AiTrillion?

The loyalty program of AiTrillion contains its AI-based customer engagement system which exceeds features found in current Shopify rewards apps. Additionally, the features offer benefits to Shopify merchants because its combination of marketing instruments together with automation tools increases customer loyalty.

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2. Smile.io – Best for Simplicity & Points-Based Loyalty

Pricing: Free plan available; Paid plans start at $49/month
Rating: 4.5/5

The point-and-click interface of Smile.io distinguishes it from other Shopify loyalty apps since users find this platform straightforward to operate. The platform allows easy merchant experience when creating their loyalty program. Points systems on this platform serve to honor repeat customers and boost their participation levels in store engagements.

Key Features

  • Points-Based Loyalty Program— Reward customers for purchases, referrals, and social engagement.
  • Referral Program— Allows customers to receive rewards by recommending store visitors to your business.
  • VIP Tiers— The premium plan includes VIP Tiers which present loyal customers with exclusive privileges.
  • Easy Shopify Integration— Seamless installation and setup.
  • Limited Email & SMS Automation— Requires additional apps like Klaviyo for better automation.

Negative Points

  • Limited Automation in Free Plan— Free plan has low potential for business growth because email and SMS automation functions remain unavailable.
  • Expensive for Larger Stores— The higher-tier plans can get expensive, especially for stores with a large volume of orders.

Why Choose Smile.io?

Because it has a user-friendly interface Smile.io functions as an ideal loyalty program solution for basic Shopify store operators. Smile.io serves stores with average scales who wish to develop fundamental customer relationship systems.

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3. Yotpo Loyalty & Referrals – Best for Enterprise-Level Brands

Pricing: Starts at $249/month
Rating: 4.4/5

Yotpo provides total customer engagement solutions to meet demands of corporations with big operations. Larger Shopify merchants targeting advanced features should choose Yotpo as their loyalty platform since the platform includes both SMS campaigns and thorough analytics capabilities.

Key Features

  • AI-Powered Automation— Yotpo uses AI to personalize rewards and messages based on customer behavior.
  • Referral Program— Stores can reward customers for bringing new buyers to their stores through an efficient referral program.
  • Omnichannel Loyalty— Track rewards across both online and in-store purchases.
  • Customizable Rewards— Rewards function becomes adaptable through the provision of promotional deals and items for free along with other possible incentives.

Negative Points

  • Expensive for Smaller Stores— With a starting price of $249/month, Yotpo is more suited to enterprise-level businesses and can be prohibitively expensive for small to mid-sized stores.
  • External Dashboard— Unlike other apps that integrate directly with Shopify’s admin panel, Yotpo’s external dashboard can be cumbersome to navigate and manage.

Why Choose Yotpo?

Moreover, Yotpo provides advanced AI tools, making it a great option for larger stores looking for sophisticated marketing automation and multi-channel loyalty programs.

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4. Rivo: Free plan available; Paid plans start at $49/month

Rating: 4.5/5

Many Shopify merchants choose Rivo because it enables them to launch loyalty programs smoothly. The interface gives users easy management of their referral and loyalty choices to help them work faster.

Key Features

  • Points-Based Rewards Program— Earn points for purchases, referrals, and social actions.
  • Referral Program— Customers can earn rewards by referring others to your store.
  • Unlimited Members— No cap on the number of customers who can join your loyalty program.
  • VIP Tiers & Expiry Dates— Reward your best customers and set up point expirations.

Negative Points

  • Limited Advanced Features— While Rivo is user-friendly, it lacks the advanced customization options and multi-channel support that AiTrillion offers.
  • No Email/SMS Integration— For more sophisticated campaigns, Rivo lacks built-in email or SMS marketing integration, which could limit growth potential.

Why Choose Rivo?

Rivo serves merchants looking for an effortless user experience on a neat dashboard design with minimal setup demands. Consequently, the platform suits stores at the beginning stage of introducing loyalty programs.

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5. Growave – Best for Multi-Feature Loyalty Programs

Pricing: Free plan available; Paid plans start at $29/month
Rating: 4.4/5

Growave serves businesses as an all-in-one loyalty platform that adds many features for customer engagement. Unlike other Shopify loyalty apps that only track points and rewards, Growave creates one comprehensive solution that links your loyalty system with wishlist functionality, product reviews and Instagram user-generated content. Companies will benefit from using this product because it delivers all marketing services under one interface.

Key Features

  • Points-Based Loyalty Program— Customers can earn points for a variety of actions, such as purchases, social media follows, and referrals.
  • Wishlist Integration— Allow customers to save their favorite items, which helps increase return visits and conversions.
  • Social Media Integration— Encourage user-generated content on Instagram, allowing customers to earn points for sharing posts.
  • Review System— Collect product reviews directly within the app and incentivize customers to leave them for additional rewards.
  • Referral Program— Reward customers for bringing new buyers to your store through unique referral links.

Negative Points

  • Complexity for Small Stores— While Growave is a powerful tool, its many features can be overwhelming for smaller stores or those who are new to loyalty programs.
  • Higher Cost for Premium Features— While the free plan offers basic functionality, you’ll need to upgrade to a premium plan to access advanced features like wishlist integration and advanced loyalty options.

Why Choose Growave?

Growave fits well if you want a solution beyond basic loyalty programs. The system builds loyalty with shoppers through social media aspects and online reviews, making it a comprehensive eCommerce marketing solution.

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AiTrillion is the Best Shopify Loyalty App

Ultimately, after reviewing the top loyalty apps for Shopify, it’s clear that AiTrillion stands out as the best all-in-one loyalty rewards program for 2025. From its AI-powered customer engagement to its multi-channel marketing tools, AiTrillion offers everything Shopify store owners need to create a highly effective loyalty program.

Switching to AiTrillion means you can stop managing multiple apps (like Smile.io, Yotpo, and LoyaltyLion) and consolidate everything into one platform that drives real customer engagement. Whether you’re looking for points-based rewards, referral systems, or VIP tiers, AiTrillion provides it all.

How to Set Up a Loyalty Program on Shopify with AiTrillion

Setting up AiTrillion on your Shopify store is simple and intuitive. Here’s a quick overview of the process:

  • Install AiTrillion— Go to the Shopify App Store and install AiTrillion.
  • Set Up Rewards— Customize your loyalty rules, set how customers can earn points (purchase, referrals, social follows), and choose reward types.
  • Create Referral Program— Set up automated referral rewards that incentivize customers to refer others to your store.
  • Integrate Marketing— Set up email, SMS, and push notifications to engage your customers.
  • Track Results— Use AiTrillion’s comprehensive analytics dashboard to monitor performance and adjust your loyalty strategies.

Best Loyalty App for Shopify Free Trial

AiTrillion offers a free trial, allowing you to test the features before committing to a paid plan. This is an excellent opportunity to see how it integrates with your store and boosts customer loyalty.

Ready to boost your customer retention?

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