Boost your Sales with eCommerce Automation

If you’re an ecommerce business owner, you know that there are a million and one tasks to keep track of, from managing inventory and fulfilling orders to marketing your products and providing customer service. It can be overwhelming, to say the least. But the good news is that there are tools and strategies you can use to automate many of these tasks, freeing up your time and allowing you to focus on growing your business.

You can set your income on autopilot and boost your sales with eCommerce automation. A solid sales funnel that’s executed correctly and automated effectively will ensure no step is missed in your marketing strategy. With an eCommerce marketing automation platform, you can stop spending hours on time-consuming tasks like sending individual emails, winning back lost customers, shopping cart recovery, and trying to elicit customers into writing reviews. AiTrillion exclusive features work with automation to boost your store sales. It’s like hiring a marketing specialist to do your digital marketing for you, you just need to set it up! If you have not installed eCommerce workflow automation on your website, you are missing out on a lot of sales and revenue.

6 ways to boost sales with eCommerce Automation

Create a welcome email series

A welcome email series is a series of automated emails that are sent to new subscribers or customers. These emails are typically triggered when someone signs up for your email list or makes their first purchase from your store. The goal of a welcome email series is to introduce new subscribers to your brand and its products, establish a relationship with them, and encourage them to make their first purchase.

A typical welcome email series might include three or four emails, sent over the course of a week or two. The first email might introduce the subscriber to your brand and its mission and provide some information about your products and services. The second email might highlight some of your best-selling or most popular products, and provide a special offer or discount to encourage the subscriber to make a purchase. The third email might provide some tips or advice related to your products, or showcase customer testimonials to build trust and credibility. The final email in the series might be a reminder of the special offer or discount and provide a clear call to action to make a purchase.

Welcome email series can be an effective way to engage new subscribers and convert them into customers. By providing valuable information, special offers, and personalized experiences, you can build trust and establish a relationship with your new subscribers, and ultimately boost your sales.

A welcome email series has 4x as many opens and 5x more clicks than regular emails

Win back lost customers email series

A win back lost customers email series is a series of automated emails that are sent to customers who haven’t made a purchase in a while. The goal of these emails is to re-engage these customers and encourage them to make a purchase again.

A typical win-back lost customers email series might include three or four emails, sent over the course of a few weeks. The first email might be a friendly reminder that it’s been a while since the customer’s last purchase, and offer a discount or other incentive to encourage them to shop again. The second email might highlight some new products or updates to the business, and provide some exclusive content or offers to encourage the customer to come back. The third email might be a more personal message, thanking the customer for their past support and asking if there’s anything the business can do to improve their experience. The final email in the series might be a last-chance offer, such as a limited-time discount or free shipping, to encourage the customer to make a purchase before it’s too late.

Win back lost customers email series can be an effective way to re-engage customers and boost sales. By providing personalized and relevant offers, you can remind customers of the value your business provides and encourage them to shop again.

Capture reviews with email and smart popups

To capture automatic reviews with email and smart popups in ecommerce, you can use tools and strategies that allow you to automatically gather customer feedback without requiring any additional effort from your customers.

One way to do this is by using an email marketing platform that integrates with your ecommerce platform. This can allow you to automatically send follow-up emails to customers who have made a purchase, asking them to leave a review and providing a link to your product review page. These emails can be customized to include your branding, personalized content, and any incentives you want to offer for leaving a review.

Another way to capture automatic reviews is by using a smart popup tool that integrates with your ecommerce platform. This tool can automatically display a popup on your website, inviting customers to leave a review and providing a link to your review page. The popup can be triggered by certain actions, such as visiting a product page or making a purchase and can be customized to display relevant information and offers.

By using email and smart popups to capture automatic reviews, you can easily gather valuable feedback from your customers without requiring any additional effort on their part. This can help you build trust and credibility with potential customers, improve your search engine optimization, and ultimately boost your sales.

Abandoned Cart Recovery with email and web push

Abandoned cart recovery is a strategy used by ecommerce businesses to recover lost sales by reaching out to customers who have added items to their cart but not completed their purchase. This can be done using a combination of email and web push notifications.

Through inbuilt workflow templates with AiTrillon, you can automate the recovery process and ensure no sales are lost. As much as it is a marketing strategy, this also offers a level of convenience for your customer.

• Email –  An abandoned cart email can be automated so it is sent to the customer, after a specified amount of time after leaving your website. This email will remind them that they left items in their cart and these items are still available in their shopping cart. The email will also include a link for them to go back to your website and their cart to complete their purchase.
  

  Abandoned cart emails can recover roughly 15% of those sales

• Web Push – An abandoned cart web push is similar to the email, but the message is delivered to them on their desktop or mobile device. No email is required, and they don’t have to be on your website to receive the notification.

Loyalty points automatic emails

Loyalty rewards program is a great way to entice new customs and then retain them once they have purchased from you. A customer may also be inclined to spend more, seeing more value in it as they will gain more points in return. This is an excellent differentiator and sets you apart from the competition, offering a much more profitable option than competing on price. AiTrillon makes it easy to do; when you log in to your dashboard, simply go to your workflow automation tab and click Loyalty Points Reminder. You only need to customize the messaging once, and the rest is automated.

Product recommendation automated emails

Through in-depth customer behavior analytics, you can send a targeted email to customers with specific product recommendations that are likely to appeal to them. Based on previous search and purchase history on your website, the customer will receive an email that markets similarly categorized items. This will engage customers and ultimately, increase sales. Similarly, you can highlight new arrivals or best-selling products.

Summing up

There is a lot of work to be done when running an eCommerce website, and even with a large team, human error can cause important emails to be missed and customers to be lost. With an all-in-one service like the one provided by AiTrillion, you can significantly boost sales with eCommerce automation. Automation ensures your customers and email list subscribers will receive a targeted email in order to get the required response. It will save you and your team time, reduce the risk of error, and increase your bottom line.