Quick BFCM Tips for eCommerce Sellers

This year’s Black Friday Cyber Monday (BFCM) will not be the same as any other. COVID-19 fears and consequent retail closures have shifted many trends that store owners used to follow previously during the holiday season. But one thing will remain the same, you’re gonna sell more. Last year, over $1.5 billion was collectively sold by Shopify merchants around the world during BFCM.”  

This year a majority of shop store owners will see huge revenue growth during the holiday season. Even buyers will start their shopping before November. If you want to make the most of this year’s biggest shopping event, start planning as early as possible. Despite an unconventional climate, BFCM is still a great opportunity for your Shopify store to end the year strong, no matter what it looks like. As you may know, Black Friday Cyber Monday is an opportunity you can’t miss for your e-commerce website and it is right at the corner.

It’s a fruitful but exhausting season since on this day it creates a lot of traffic on your website and hopefully a lot of sales, so you need to be prepared for it earlier.“34% of U.S. shoppers indicated they would make their holiday purchases before Thanksgiving.”

Ready Your Campaigns and Creative

Many Shopify store owners run a “jaw-dropping” promotional campaign to attract customers to their store. Creative campaigns with attractive discounts increase the chances consumers will pick up other items on their way to the checkout. Once you’ve attracted new visitors to your store, apply these proven approaches to boost your average order value.

#Creative Banners and Graphics

Promote your holiday sales with beautiful graphics and visuals. Whether you’re planning to use email templates to promote your holiday sales or a slider bar to highlight your sales on your homepage for Black Friday or Cyber Monday, you don’t need to be a graphic designer to get things done. If you don’t have graphic designers, you could use a template from AiTrillion, and use pre-designed beautiful templates to create your campaign.

If you’re a Shopify merchant, we’ve built a drag-and-drop editor to make it easier and faster for you to set up and customize your online store. You can also use smoother, more intuitive workflows to send a series of campaigns timely.

#Social Media Post 

Use social media to engage the new customers you acquired during Black Friday and Cyber Monday. Stay active on social media with creative posts and Facebook ads and promote your offers unhesitatingly.

#Announcement Bar

The announcement bar comes with great features that save time, reduce your workload, and increase your revenue. Smart and AI-powered announcement bars make it easy to promote special offers, news, and events on websites. You can track the performance of each bar. With AiTrillion’s predefined segments, you can measure the performance of the announcement bar campaigns in a single dashboard.

#Countdown Timers

The countdown timer bar helps you add urgency to your promotions to urge customers to buy now instead of later. Create custom announcements showing exactly the time and duration of your requirement.

• Create urgency for your promotions or offers with the countdown timer.
• Motivate your customers to buy more from the store.
• Notify, free shipping, offers, or sales on the store.
• Use an announcement widget to display offers anywhere on the site.

Retarget Previous Visitors and Customers

For retargeting previous visitors, you need to reach people who may have forgotten about your eCommerce store and who haven’t opened your emails. Exclusive to Shopify merchants, AiTrillion has a complete suite of eCommerce apps that helps Shopify merchants run promotional campaigns including retargeting. 

#Start a Customer Loyalty Program

Appreciate your customers and incentivize them for all activities they perform. Loyalty programs and referral marketing also help you build social proof when people refer your brand to their peers online. Referrals unlock a new way for brands to engage with their customers beyond websites and products.

#Send Engaging Emails to Customers

Create personalized campaigns that generate more leads, attract more subscribers, and make more sales. Send email series with personalized content and increase your outreach efforts. Make your email personalized by:

• Add product images that they may have recently looked at.
• Customize email messages based on their purchase history.
• Use behavior triggers on how your customers interact with your brand.
• Add products based on the last purchase.

#Send Creative Web Push to Old Customers

 Use web push notifications to bring back your old customers to the store. Utilize web push notifications with relevant and timely messages to drive your customers to complete the transaction.

#Offer a Discount

Give quick discounts, an exclusive product, and free shipping, to your subscribers so they will be more likely to return to your online stores. You can also offer exclusive offers to various customer segments, like your VIP customers.

Start Your Email Marketing Campaigns Early

Planned email marketing campaigns to bring customers back to your website so they can act on your offers. Star planning, creating, and scheduling the email campaigns you’ll send out during your Black Friday and Cyber Monday sales. Here are some ideas for email campaigns you can put together:

#Welcome Email Series

Sending an automated welcome email series is an easy way to greet new subscribers or to say thank you for your first purchase. You can easily customize your welcome email series to make it personalized, it also offers a powerful way to introduce your brand to customers.

#Winback Customer Series

A targeted win-back email campaign with personalized messaging helps you to win back your lapsed customers. The purpose of a win-back email series is to get people to interact with your brand again.

 #Post-Purchase Series

Sending a successful post-purchase email series increases customer retention by turning your subscribers into repeat customers. Post-purchase emails will help you:

• Entice people to come back to your site
• Motivate for a second purchase
• Receive feedback from customers
• Create an all-embracing customer experience

#Browse Abandoned Series

Send a browse abandonment email to a person who views a product but doesn’t add it to their cart or purchase. With AiTrillion, you can send an automated, targeted email to shoppers who viewed a particular product on your website.

Abandoned Cart Strategy

According to Statistics “In March 2020, 88.05 percent of online shopping orders were abandoned, i.e. not converted into a purchase”. Every store owner wants to keep that number as low as possible. One of the most powerful approaches to doing this is by setting up targeted abandoned cart emails. You can use these emails to bring back those customers who add a product to their cart but leave your store.

#Abandoned Cart Email Automation Series

Reminding your customers about their abandoned cart. Set an automated series of emails for the abandoned cart including the product images and a link of an abandoned cart.

• Send personalized notifications to users.
• Surge up your sales
• Re-engage lapsed customers
• Quick and easy communication

#Abandoned Web Push Notifications With Product Image

Enhance the conversion rate of your eCommerce store by converting abandoned cart users with Push Notifications. Push Notifications offers a 3x to 10x higher open rate than e-mail. Higher open rate boost conversion rate of abandoned cart push notifications.

#Abandoned Smart Pop-Ups 

Pop-ups help you capture those people who are about to abandon the cart. They are highly efficient at capturing visitors who are leaving their carts behind and help you retain abandoning visitors. 

#Sales Motivator Bar to Encourage Customers

Encourage your customer to a specific purchase goal with a sales motivator bar and boost your sales. Sales motivator bars motivate your customers to buy more from the store and increase your store profitability without burning extra money. 

Reward Loyal Customers

Black Friday Cyber Monday is the best time to build a relationship with your previous customers and get them to come back. A loyalty program is the best way to retarget your previous customers with your best deals. Allow existing customers to access a sale earlier or offer exclusive sales to your subscribers. The loyalty program also acts as a motivator for customers to leave their reviews. The loyalty program helps you in:

#Motivate Your Loyal Customers

Addressing customer motivations makes your brand a better solution for potential and returning customers.  Combining this with a loyalty program intensifies this solution, providing additional value that elevates your customer experience from beginning to end.

#Better User Experience

To provide an excellent user experience to your customers, you need to meet your customer’s needs without complications or frustrations. This is exactly why UX is more than just your website or design. A loyalty program encourages customers to continue purchasing with your brand. In turn, it boosts customer experience and funnels revenue back into your business.

#Social Media and Refer a Friend Giveaway

Refer a friend program works best for increasing loyalty and customer base. Shopify merchants use this program to promote products or services. In this program, you can incentivize those who refer your services or products to their friends and family members. 

Planning, and executing earlier is the key to a thriving BFCM. In the post, we have covered all the pointers that you need to know for this year’s upcoming sale events. Hopefully, it will help you to succeed this holiday season. 🙂