Why List Segmentation is Important for Email Marketing?

What is email segmentation?

Email segmentation is the process of filtering email subscriber lists into smaller sections based on the activities performed via emails. It helps in increasing engagement since it allows Shopify sellers to provide relevant content to a specific group of email subscribers.

With a customer segmentation platform, eCommerce marketers can then target different segments with personalized email campaigns based on subscribers’ shared information.

There are four types of segmentation:

1. Demographic Segmentation gives you information about who your contacts are.
2. Psychographic Segmentation gives characteristics of contacts’ personalities.
3. Behavioral Segmentation is based on contacts’ past interactions with your brand.
4. Geographic Segmentation gives you information about the contact’s location.

According to the Fulcrumtech research, Segmentation helps in increasing: 

• open rates (39%)
• email relevance (34%)
• unsubscribe rates (28%)
• revenue (24%)
• sales (24%)
• deliverability (24%)

Why is Email Segmentation Important?

Email Segmentation is crucial to group your audience based on their behavior so that you can target them with hyper-personalized content. With email Segmentation tools, creating a segmentation has become very easy. 

As you know that your email marketing list is not created with a uniform group. Instead, it includes different types of customers whose behavior/actions vary based on their gender/age/location/timing and other factors. So, if you want to get the most out of your AI-powered email marketing, a one-size-fits-all approach isn’t going to work. 

Without Segmenting your audience, you won’t understand why one subscribed to your email list. Once you know the reason behind email subscription like, where one signs up from, or their behavior, you can draft conversion-driven email campaigns.

It is also suggested to define your segmentation goals like:

• Who is your target audience?
• What are they looking for?
• How many of them are frequent or first-time buyers?

If you know the answer to these questions, you are good to go with email marketing.

Different Types of Consumer Segmentation

eCommerce customer segmentation has become a buzzword in the eCommerce industry. With so many different types of segmentation, it can be challenging to know what it actually signifies and how it can be used strategically. Here, we will discuss behavior segmentation and how AiTrillion’s customer segmentation platform can help you with this.

1. Cart-Based Customer Segmentation

Our eCommerce cart segmentation feature helps you reduce your site’s cart abandonment rate. This feature allows you to target those visitors who are about to abandon their cart with customized popups based on the items in their cart. You can target your customers based on the order price, order count, order tag,  and the number of different products in their cart. 

Using this information you can create more engaging messages that are personalized to meet the needs of abandoning visitors’. It can double your chances of convincing them to finish their purchase.  

With AiTrillion, you can also target your visitors more precisely based on the items in their cart and the products they’ve seen before. 

2. Campaign-Based Targeting

AiTrillion’s campaign-based targeting permits you to display specific popups to your customers who have not seen your email from certain campaigns. This gives you well-defined targeting options like never before. Use this feature to display your popup message depending on your campaign’s insights. 

For example, AiTrillion’s segments separate customers based on who has opened your mail or not. So you can share the same message to those customers who have not seen your mail through popups. You can also remind your visitors about their discounts by displaying the coupon code in a popup. 

Benefits of Email Segmentation Strategies

Email marketing segmentation is a result-driven strategy when it comes to eCommerce email marketing. It helps your targeted customers to know various things about your brand.

While many brands are investing huge money in installing multiple Shopify apps to drive more traffic to their websites, AiTrillion can help you to achieve exactly that without spending millions of dollars.

It’s one of the fast, easy, and all-in-one eCommerce marketing platforms for promoting your brand to targeted customers.

Here are some benefits of segmenting your email lists:

1. Effective Acquisition and Retention

Customer segmentation allows you to know your customers closely so you can fulfill their needs more efficiently. You can also customize your communication depending on the customer’s lifecycle. “44% of marketers use customer segmentation to decide their acquisition strategy”

Let’s take an example if you want to convert your visitors to your paying customers, your communication needs to be more informative. At this stage, Segmentation helps you to divide your customers based on their choices and 80+ predefined filters. And allows you to target and retain them with the help of personalized marketing campaigns.

2. Design Customer Timeline 

All customers create a journey when they interact with your brand. AiTrillion’s segmentation feature allows designing your customer timeline based on their behavior and interaction with your brand.  When thinking about the customer journey, first, consider the purchasing inflection points that matter to your brand. For example, you might start with:

• No Purchase
• Purchase
• Repeater
• Loyal

You’ll have to decide what these terms mean for your business. Is a loyal customer someone who purchases every month/week? Look at the list of your customers by order count, evaluate metrics like order frequency, revenue, and goals to make this decision. Then, determine the various touch-points that provide value to your e-business and that are hallmarks of each stage of consideration.

3. Helps you Offer Experiences that Matter

Segmentation allows you to make your customer feel valued and special with personalized messages and offers. At the Intent stage, following up with reminders about products in the cart, send reminders with recommendations for similar products. When customers find the right product just a click away, it makes them feel that your brand is taking care of their needs. At this point, they are most likely to act.

Your repeat customers know the value you provide and might respond well to seeing you in their email inbox. You may have to get more creative with your non-purchasers, though, reaching them on social and other channels. Finding the right channel for the right customer stage keeps costs in check and increases marketing efficiency.

Power the precise segmentation and you’ll deploy these campaigns into the marketing system of your choice, measure the exact outcomes, and iterate and improve as you learn what works.

Summing Up

 The hard part of segmenting your customers should be giving your business model the proper consideration, not getting the data you need. Integrating a customer Segmentation platform into your marketing processes allows you to centralize your data from all sources, including website, e-commerce, marketing, loyalty, service, and the custom elements that make your business unique. 

Use AiTrillion’s segmentation to gain full visibility into the customer journey, regardless of where it’s happening or whether the customer is still anonymous or already known. The visibility and dynamic, up-to-date segmentation gives you the power to execute all types of experiences from one launch point, ensuring consistency, completeness, and accuracy of customer segmentation analysis across all marketing channels, or even in loyalty and service platforms.